There is a lot of fruit out there that is ripe for the pickin’. In today’s challenging business climate, here are seven ways to make more money in 2013.
1. Love the one you’re with. You never want to get out of the honeymoon stage with your clients. Make sure you check in with them from time to time – like once a week. They’ll tell others about you like Herbal Essence Shampoo and so on and so on and so on.
2. Mind your manners. That’s right – just like grandma used to say. Whenever someone calls, always treat them with respect. This should go without saying, but I cannot tell you the number of times I’ve gotten horrid, or no customer service at all. I remember each of those times and then avoid them like the plague. Everyone you encounter could either become or refer a client to you.
3. Give ‘em something to remember you by. Rather than focus all the time on sales, find out what a potential customer may need. Information only usually costs the time it takes to write and publish it. Try making up a newsletter that has all kinds of goodies in it.
4. What’s my name? Oh, you don’t remember? Too bad. You just lost a sale. Don’t believe me? Well, if you attended a meeting with outside people for any reason, you need to at least record their names. How else will you be able to contact them in the future?
5. String ‘em along. Pretend you’re that witch from Hansel and Gretel. Find new ways to attract your target audience. Participate in local charity events – it’s a great way to find good clients. Put out those crumbs and they will come! You’d be surprised what people find interesting and will respond to.
6. Stay in fashion. This isn’t about clothes, but they could help. Keep in touch with industry trends and network like crazy.
7. Party like it’s 1999. You don’t have to play Prince records, but it could help – depending on the crowd. Take the time to have fun meetings and after hour gatherings. Rent out a nice meeting room – outside the office. Order pizza and beer and watch a good game. Invite all the people you want to have as clients.