One of the more critical and yet less focused upon skills for any kind of success in business is understanding how to communicate with prospects and customers. When it comes to clients, bonding with them is the best way to establish a level of trust. We have found that the best way to do this is by taking the time to really get to know their needs. Then establish ways to meet those needs on as personal a basis as possible.
I know it sounds archaic, but back in the day, business people met regularly with their customers. They were accessible and went out of their way to make personal calls on their business establishments. Given the level of competition today, most any business can get a leg up on the competition if they make the effort to actually spend time with their prospects and customers.
Technology has made business easier on one hand, but a lot more challenging when it comes to really establishing a strong bond on the other. There is, after all, only so much you can do with email and even phone calls.
People are tactile creatures. They like to use their five senses. It makes a lot of sense from a human perspective. The fact is that sensory perception exists for a reason. It helps people to get to know others and make important decisions – like whom to do business with!
There are many reasons people avoid taking meetings. The first issue is time. The next could be lack of sufficient space or inconvenience. But what if you could simply book a meeting room somewhere in between your office and theirs? Because you book a room for a defined time period. That lessens the chance that you will spend more time than necessary. Of course, it is easy to extend the meeting if it is really necessary.
Basically, by taking the time to regularly meet with prospects and customers, you have a much better chance at winning their business. All the fancy techno gadgets in the world cannot make people feel valued. It may seem old fashioned, but seeing people face to face is really the only way to establish the best and strongest bonds with them – and that includes customers. While many people may not like to admit it, sometimes the old fashioned way is still one of the better ways.