3 Simple Steps to Starting Your Dream Business Today

You’ve got a dream in your heart to launch a business venture that will change the world—or at least change your world. Whether you’ve tried and failed in the past or this is your first venture into entrepreneurship, it’s time to dream big and take purposeful action.

Here are three principles for success as you set out to start your dream business:

  1. Incorporate online instead of hiring an attorney. I’ve started a number of corporations myself in a matter of minutes online. I’ve also hired accountants and attorneys to start corporations and paid upwards of $5,000. It was a waste of time and money. In most states, you can start a corporation online for less than $100 with no attorney or accountant involved.

Google the phrase “incorporate a business online” and add the name of your state and you’ll find the appropriate site to get up and running toward your dream today.

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Mobile That Connects with Customers

Mobile usage continues to skyrocket. Last year, 33 percent of web traffic was generated from mobile devices, a number that is projected to hit 39 percent this year.

The impact of mobile is far-reaching when it comes to how work is performed. A recent study reveals that 44 percent of workers check their mobile devices at least 40 times each day for email and to pick up incoming phone calls. And while the majority of workers indicate mobile improves their productivity and saves them one to two hours a week in time, they also note that they work outside of the office one to two hours every day. And while about one-third believe their mobile devices improve their work-life balances, about the same percentage believe they actually have negative repercussions.

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Customer Service Encounters the New Digital World, Part II

In the first post of this two-part blog series, “Customer Service Encounters the New Digital World,” we discussed how digital disruption is transforming customer service. This presents both opportunities and challenges to businesses of all shapes and sizes. And without some of the same legacy encumbrances of their larger business counterparts, small businesses can embrace digital technologies faster and with greater agility.

Of course, this doesn’t mean small businesses are doing so. One in four still don’t have a website, and of those with a website only half are responsive and thus deliver good user experiences on mobile devices.

Crossing the Digital Divide

Once a small business has an established digital presence (e.g., website, social media channels, etc.), other aspects of the digital age need to come into focus. Customer service is most certainly a critical part of the digital landscape, albeit one that many businesses miss.

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