If you could have a do over in your business, what would you do? Focus more on sales? Strategic planning? Marketing and advertising?
Many small business owners would say “yes” to all of this, but there could be more fundamental issues you need to work on that would fuel your passion to engage in revenue-driving activities.
Indeed, according to Brother International’s 6th Annual Small Business Survey, passionate people like you are making the same mistakes repeatedly. While many would spend more time hiring and training employees and more money on marketing, even more would focus on avoiding the four mistakes outlined below.
1. Taking on too many roles and responsibilities:
While some small business owners seem to take pride in wearing multiple hats, 35 percent of respondents would like to reduce or eliminate taking on so many roles and responsibilities. It’s been said that the jack of all trades is master of none. Read more...
You may be laboring as hard as you can to grow your small business—wearing several hats, burning the midnight oil, and otherwise giving it all you’ve got—but you may also be shooting yourself in the foot with common, yet costly marketing mistakes.
It’s time to reassess what you’re doing right, wrong—or not at all. It’s time to reconsider what you should be doing that you aren’t and what you shouldn’t be doing that you must. Take heart, these marketing mistakes are common to small businesses—but you don’t have to keep making them.
1. Neglecting a Strategic Marketing Plan:
You can have the best products and most compelling services in your local market, but a big idea alone doesn’t make successful small business. You need to get the word out about your products and services, or you may as well work under a rock. Read more...
Small businesses are the engine that drives the U.S. economy. Employing 55% of all workers, 28 million small businesses account for 54% of all sales in the country today. And the future of small businesses is bright: they have created 66% of all net new jobs since the 1970’s and have increased in number by 49% since 1982. When compared to their much larger counterparts, this success stands in even greater light: mid-size and large businesses have eliminated four million jobs since 1990, while small businesses have added eight million new jobs.
Wow! These are some pretty impressive statistics. Small business owners should take a moment and congratulate themselves for all of this success. But they shouldn’t take very long; it takes a lot of organization to run a small business. Indeed, those that succeed often are the ones that are the most organized. With better organization, a small business can focus on strategic initiatives and its customers. Read more...
During the winter holiday season, many businesses turn their attention to showing gratitude toward their customers—for their business, loyalty, and even advocacy. Simply saying “thank you” isn’t enough. Businesses need to seek out opportunities to show their gratitude to customers in fun and memorable ways. The following are 12 ways that you can show your gratitude to customers, not only this holiday season but all year. Read more...
Write a personal note. Making the extra time in today’s digital world to write a personal note to your customers. It will make a big difference in your customer’s day.
Educate your customers. Know your customers’ businesses and deliver content that educates them and gives them new ideas that enable them to develop new revenue streams, deliver better customer service, increase operational efficiencies.
Let’s face it, BCs and Serviced Workspaces are smack dab in the middle of the High-Hospitality industry — and in fact it’s the highest of the High-Hospitality business models since it serves its clients for days, weeks, months and years on-end. This is not just for an hour, or a day or two here-and-there, such as what Hotels, Car Rental agencies, airlines, restaurants and even resorts like Disney do.
And with the territory of being the premier High-Hospitality industry comes the responsibility to show appreciation at any, and every turn. It’s more than just providing service — more than fielding and fulfilling customer service requirements. ‘Hospitality’ requires initiating a friendly interaction. It’s pro-active, whereas customer service is re-active. It’s extending a helping hand or compliment, and not waiting for the client, guest, tenant, member or neighbor to initiate or be left hanging expecting it. And the centerpiece … the fuel that drives the engine of an ongoing, fruitful, professional, winning relationship at any business, and especially at a High-Hospitality business such as at a Business Center or Serviced Workspace — is demonstrating appreciation. Read more...
So you are thinking about starting a small business? There are many things to consider. What will you call the business? Will you incorporate as an LLC, a partnership or a corporation? What is your value proposition? Will you need employees? How many?
There’s a lot to consider and although this article can’t possible cover all the issues—there are scores of books written on this topic—we’ve turned to our experts for insight into some of the most important things to consider before starting your business.
Do you have the resources?
You may have a bright idea, but do you have the resources to launch it out? John Turner, founder and CEO of UsersThink, a tool that delivers feedback on demand for website landing pages, says this is a key issue to consider before you get too far down the road. Read more...
Whether you are a hard core Apple fan, a loyal Android junkie or a Microsoft Windows Phone user, there is a world of mobile apps on the market that promise to help you work smarter. Davinci Virtual has compiled a list of eight of these apps for road warriors, time management-minded professionals and mobile entrepreneurs who refuse to sacrifice productivity no matter where you are.
Ideal for anyone who bills by the hour or project, OfficeTime makes recording and tracking time and expenses simple with a clean, user-friendly interface. The iPhone and iPad versions focus on ease-of-use, recognizing that if time tracking is simple to do, users will be more likely to take the time to do it. OfficeTime takes great care to minimize how many finger taps it takes to do something. If you are a time management or need to track billable hours, this is a great app for you. Read more...
A recent study by GoDaddy found that 59 percent of very small businesses (five or fewer employees) operate without a website. Yet this number is going to change very soon; over half of them report plans to launch a website in the next two years.
Some of Davinci’s customers find themselves in this category. You started a business and have been so busy growing it that you haven’t had time to build and launch a website. Others have a website, but you feel it needs improvement—that you can get better results than what you’re currently achieving.
The following are 10 things a small business needs to consider when launching—or enhancing—a website.
As the old book and movie ‘The Mouse That Roared’ reminds us, the little guy that dreams big can win big. In fact, all victories start with the firing up of the imagination. Inside of us, we all have a mouse ready to roar. The trick is how to make that roaring dream become a reality.
The road to success takes different paths. Sometimes it’s a burning desire that was triggered by an unexpected motivating experience, or maybe it’s getting a kick out of receiving recognition and being heralded for something that felt great when you did it. It’s the child who made people laugh and grew up to be a brilliant comedian, or it’s the accomplished designer, doctor, race car driver or anyone else that experienced a spark, and dared to dream that someday they’d reach loftier heights by pursuing more of that magical touch that made them feel victorious. Read more...
No matter what kind of small business you own, you’re bound to have larger competitors. It isn’t a question of “if,” but rather a matter of “when.”
When a big business emerges in your market, it can be challenging to compete with them when you are on a small business budget. After all, you have very different business structures and resources at your disposal. However, this doesn’t mean that your potential is restricted. There are many things you can do maintain the success of your small business in a big business world.