Personalized Omnichannel Engagement

Personalized customer experience is something that companies of virtually all shapes and sizes must provide. Once thought to be a highly complex undertaking & only accessible to large companies, personalization is now something buyers and customers—B2C and B2B—expect from virtually all vendor interactions. This new world of personalized customer experience means every interaction with a brand—whether email, text, online, or in-person—must reflect personal and business preferences and requirements.

Why Personalization Is Important

The business case for personalization is patently obvious. The ability to create unique, personalized experiences translates into more loyal and engaged customers and increased sales. Office space was one area that was mostly unchanged, until Davinci Meeting Rooms changed the industry by letting our customers personalize their office needs by offering hourly rentals. Indeed, a recent study by Gartner finds that brands offering personalization will outperform competitive brands by 15 percent by 2018.

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Part One of 10 Things to Consider When Building and Optimizing Your Website

A recent study by GoDaddy found that 59 percent of very small businesses (five or fewer employees) operate without a website. Yet this number is going to change very soon; over half of them report plans to launch a website in the next two years.

Some of Davinci’s customers find themselves in this category. You started a business and have been so busy growing it that you haven’t had time to build and launch a website. Others have a website, but you feel it needs improvement—that you can get better results than what you’re currently achieving.

The following are 10 things a small business needs to consider when launching—or enhancing—a website.

1. DIY or DIFM

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