Personalized customer experience is something that companies of virtually all shapes and sizes must provide. Once thought to be a highly complex undertaking & only accessible to large companies, personalization is now something buyers and customers—B2C and B2B—expect from virtually all vendor interactions. This new world of personalized customer experience means every interaction with a brand—whether email, text, online, or in-person—must reflect personal and business preferences and requirements.
Why Personalization Is Important
The business case for personalization is patently obvious. The ability to create unique, personalized experiences translates into more loyal and engaged customers and increased sales. Office space was one area that was mostly unchanged, until Davinci Meeting Rooms changed the industry by letting our customers personalize their office needs by offering hourly rentals. Indeed, a recent study by Gartner finds that brands offering personalization will outperform competitive brands by 15 percent by 2018.