Customer Service Training and Amazon.com

Amazon.com has built a reputation for customer service. Yes, Jeff Bezos, CEO of Amazon, has built a customer service-focused machine by looking at e-tailing through customer-colored glasses. Salesforce’s Desk.com put together seven statements from Bezos, with explanation, in a blog post entitled, “7 Lessons You Can Learn from Jeff Bezos About Serving the Customer.”

“Amazon’s CEO, Jeff Bezos has taken the philosophy of truly caring for the customer.” writes Kevin Baldacci. “Bezos has built a company from the ground up purely based off of the unbending, unyielding philosophy of serving the customer across all departments. With a 164 million Amazon customers, few would argue Bezos as the key architect of building an authentic, customer-centric company.”

As you train your staff on the customer service front, be sure to keep these proven tactics in mind.

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12 Ways to Show Gratitude to Your Customers—365 Days a Year

During the winter holiday season, many businesses turn their attention to showing gratitude toward their customers—for their business, loyalty, and even advocacy. Simply saying “thank you” isn’t enough. Businesses need to seek out opportunities to show their gratitude to customers in fun and memorable ways. The following are 12 ways that you can show your gratitude to customers, not only this holiday season but all year.

  1. Write a personal note. Making the extra time in today’s digital world to write a personal note to your customers. It will make a big difference in your customer’s day.
  1. Educate your customers. Know your customers’ businesses and deliver content that educates them and gives them new ideas that enable them to develop new revenue streams, deliver better customer service, increase operational efficiencies.

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4 Smart Ways to Spend Money on Your Business

You may not be struggling to make payroll, but you don’t necessarily have a heap of cash to spend on every new idea business pundits say you should execute either. So where should you spend your money? Here are four smart ways to spend some of that cash on hand.

  1. Hire a business coach: When I maxed out the potential of my business, I made the investment in a business coach and following the advice he gave me took me to the next level. My coach challenged my ways of thinking, helped me set up new systems, pushed me beyond my comfort zone, and more.

“Business coaches have one goal: to make your ideas into a reality,” Miles Jennings of Recruiter.com, told Inc. “Although you may have many brilliant ideas for your company, sometimes it’s hard to know where to start and what to tackle first. Business coaches will evaluate your plans, assess if they are realistic or will be successful and set out a way that you can implement them correctly.”

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Customer Service Encounters the New Digital World, Part II

In the first post of this two-part blog series, “Customer Service Encounters the New Digital World,” we discussed how digital disruption is transforming customer service. This presents both opportunities and challenges to businesses of all shapes and sizes. And without some of the same legacy encumbrances of their larger business counterparts, small businesses can embrace digital technologies faster and with greater agility.

Of course, this doesn’t mean small businesses are doing so. One in four still don’t have a website, and of those with a website only half are responsive and thus deliver good user experiences on mobile devices.

Crossing the Digital Divide

Once a small business has an established digital presence (e.g., website, social media channels, etc.), other aspects of the digital age need to come into focus. Customer service is most certainly a critical part of the digital landscape, albeit one that many businesses miss.

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Customer Service Encounters the New Digital World: Part I

The advent of the digital age dictates that companies rethink how they run their businesses. Customer service is one of the areas where a completely new approach is needed. Once conducted in an organizational silo, customer service touches virtually every aspect of a business.

The digital customer service transformation that is underway not only impacts large and mid-market businesses but also small businesses. The upside for small businesses is that the entry point is much easier for them. Larger counterparts already have significant investments in technology and business processes, and simply bolting additional components onto these existing pieces produces further fragmentation and inefficiencies. Without much of the same legacy infrastructure in place, small businesses can adopt new capabilities focused on a holistic transformation of customer service experience.

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4 Ideas for Small Business Marketing

Unlike large corporations, small businesses mostly cannot afford their own in-house marketing department. In many cases, the business owners are not only handling day to day operations, but also responsible for promoting new products and services.

If you are strapped for money and you do not have a big team, what are your best options to promote your business? Let’s take a look at a few useful ways that can help you enhance your small business marketing.

Content Marketing and Social Media

Many like to think of social media as just another extension of their products or services catalogue. They are, however, overseeing the key word in social media, which is “social.” Users of social networks like Facebook, Twitter, and Instagram don’t visit their “walls” and “feeds” day in and day out just to be exposed to another advertisement. Instead, they want to be entertained or informed in a social, interactive environment.

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