You’re standing in one of the Davinci Meeting Rooms you’ve rented, ten minutes into your presentation, and unfortunately, you see eyes beginning to close and unabashed yawns spreading throughout the audience. Don’t worry; it might not be your message putting your audience members to sleep, but your delivery of the message.
Everyone has a preferred learning style, but these styles usually fall into three main categories. If you’re relying too much on one or the other, you may be isolating a good chunk of your audience. To prevent those glazed over faces in the crowd, keep these three learning styles in mind during your next presentation.
Most people fit into the visual learning category. They need to be shown graphs, charts, and pictures to best understand what you’re trying to convey. Try adding more visuals to your presentation in a few different ways. Mix up pie charts with bar graphs, throw in a few easy-to-understand infographics, and maybe add a short video clip of your product in action.
Auditory learners prefer to learn by sound. You’ll want to pay close attention to your tone as you explain certain aspects of your presentation. Your voice will play a big part in whether or not the listeners think the news is positive, negative, or somewhere in between. You may also want to incorporate some story-telling into your presentation. Give an example about a person who might use the product or service and how it will affect their lives. Make this imaginary consumer someone who is relatable and easy to recall once the presentation is over.
Learners who like the kinesthetic method prefer things more tactile. They need to touch the new product to learn the most about it. If this isn’t an option, other things like gestures and body position best signal to the kinesthetic learner how to interpret the information you’re providing.
Always keep your audience engaged. Try to combine all of these elements so your audience leaves with a full understanding of your presentation, and of course, excitement for the next step or phase of business.