The Many Upsides of Using Coworking Spaces Today

In today’s ever-exploding Serviced Workspace sandbox, coworking is the Cat’s Meow. There are so many advantages to considering this workspace and work-way alternative that is ideally suited for many, but not all, in today’s emerging workforce. Is it right for you?

We live in a highly mobile, work-anytime/anywhere universe, where advancing technologies place power and portability in our hands via handheld and laptop devices. This, coupled with accessible, satisfactory bandwidth sources are meeting the demands of today’s burgeoning nomadic work tribes on-the-run that value reliability, austerity and instant plug-and-go ability.

No longer is a permanent, enclosed (sometime status-indicating or hierarchal perk) private office per employee, or even a designated desk-space, a ‘must’ for employees of companies, or for solopreneurs seeking the legitimacy of a dedicated workspace. The business universe understands that today, companies and people need agility more than they need a full-time, top-dollar, static office that may only be used on a part-time basis, hence they are more accepting, than in previous generations, to view ‘in-and-out’ coworking and Virtual Office users as savvy, lean-working practitioners in a world that now generally values workers and freelancers being fleet-of-foot more than being hunkered down in a stable and static 9-to-5 office and existence.

So if the business world is more bottom-line oriented (and less finicky about office image and the workers’ process that ultimately delivers the desired results) and views the wisdom of mobility and thriftiness more positively than the must-ness of a conventional, cellular full-time office, in many cases, then why not ‘cowork’ or ‘Virtual Office’ it? Why shouldn’t a company or freelancer opt to spring for much the more economical, part-time usage of coworking and/or Virtual Office alternatives?

And in fact they are doing so these days — in droves. No longer is a less often used, more expensive office that requires a greater term commitment, the necessary foundation for a business. The name of the game is measurable, productive results — whether they be delivered from a traditional, full-time office; a part-time coworking or Virtual Office; or even from home or a coffee shop. Saving money and paying for only as much workspace as you need, on an hourly basis, makes much more sense.

There are still some businesses and executives that require a greater dose of privacy; but that paradigm is fading too. coworking spaces commonly offer private rooms to be used on as-needed basis for those quiet and confidential meet-ups, while keeping costs down by providing open desk spaces instead of the more expensive, cellular office enclosures for the balance of their usage and membership.

Finally, many of today’s workers relish the energy and serendipitous interaction that can lead to greater spontaneous networking and synergy that a coworking community offers. But admittedly, some workers, mainly from certain privacy-centric industries, or who grew up in a world where open plan, collaborative working was foreign to them, don’t value or adapt well to coworking. But even for them, there are coworking spaces that have quiet ‘library’ like sections that lend themselves to more heads-forward working.

Coworking is not for everybody — but is for many, and with each passing day, an increasing ‘many’, as the world of work evolves and pivots into a more mobile, agile and cost-conscious universe. And for every concern or objection to Coworking and Virtual Offices, there’s an answer and solution that points to the fact that these new generation workplace and work-way practices offer much more upsides that are hard to not love and embrace.

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Ray Lindenberg

Ray Lindenberg

Ray Lindenberg is President of WANY - The Workspace Association of New York, and IN-Cert - The International Cooperative of A+ Certified Workspaces; and is the Chief Consultant & Innovation Officer at the Winning Workspaces Hospitality Group.