I hate to beat a dead horse, but it really is true what they say about L.A. The place is about as phony as it gets. I remember living in Santa Monica by the beach in a rent controlled place. As time went on, the rents were raised so it quickly became a tidy little conglomerate of corporate snobs.
I told my brother when he first came to L.A. years ago “Don’t become a ‘welcome to L.A. story’. Scammers here are glammed up so you believe they actually have something. Case in point, I had a couple of neighbors who turned out to be mortgage scammers. You never would have known it from the looks of them. They had the Escalade, the fancy duds, flashing money all over the place. The term for those guys was “30K Milli” – shorthand for guys who make around 30K a year but run around acting like millionaires.
They were renting a small office in the armpit of Los Angeles, just off Sawtelle in one of those overblown areas L.A. is famous for. It was really just for show. They spent more time around the pool than at the office. Too bad they didn’t know they could get a meeting room for around $25 an hour in that area. Actually, good thing they didn’t! They could have done a lot more damage!!
Now, I know this is bound to offend someone. But having spent so many years in Los Angeles, I feel I have the right to my opinion. Truth is, when you wrap up a pile of junk with a nice bow – it’s still a pile of junk. So instead of renting out some hole in the wall that still costs more than an arm and two legs, why not allocate those funds to marketing and use meeting and office rooms while you build that empire? This way, you can impress more of those Angelenos and those passing through. You’ll be able to set things straight: not everyone needs to be all glam and glitz. Building a legitimate business in L.A. is doable. Who knows, even if you start out like a “30K Milli”, you may be able to pull it off and turn the 30k into actual millis.