The city of Denver is an alluring location – with its mountainous beauty and several hundred days of sunshine each year. Business people often marvel at the equally progressive thinking in the town which makes it particularly attractive for new business. But like the rest of the country, Metro Denver can be really expensive, especially real estate. As a result, commercial rents make it almost impossible for start-ups to get their footing.
One of the best ways that small businesses can expand is in other towns – but it can be challenging to do this. Making appointments at prospect’s businesses can work, but I’ve found that they really take you more seriously, especially when you’re a start-up – if you have some sort of presence in town.
An acquaintance of mine once decided to try a little experiment. He more or less pretended that he had an office in Denver. He didn’t lie; he just never revealed the entire picture. Meeting rooms have the appearance of a professional office with staff, business services, and everything an entrepreneur needs. Basically, when a client shows up, there is a great chance they may never even figure out that it’s a rented meeting room.
My friend used to book a day office, then a conference room and kind of go back and forth between them. No one was ever the wiser. In fact, his prospects just assumed that was where he did business. Technology really makes that possible today, even if you don’t have a local phone number.
Small firms should think about using conference rooms to court new clients. Also, many towns like Denver have a great workforce to tap into. The more companies find a way to do business there, the easier it is for other industries – and so on and so on and so on…. like that old Faberge shampoo commercial!