Davinci Preferred Network Partner Rockefeller Group Business Centers Realizes Increased Revenues and Higher Margins
Rockefeller Group Business Centers touts three workspace locations in prime New York City real-estate: Rockefeller Plaza, Fifth Avenue, and Wall Street. Founded in 1994, the business center’s innovation and experience mirror that of its parent company—The Rockefeller Group International, Inc. In its three New York City locations, Rockefeller Group Business Centers provides fully serviced office space, executive suites, virtual office plans, and meeting rooms.
Joining the Davinci Preferred Partner Network
Seeking ideas on how to increase capacity and grow its revenues and profitability, Rockefeller Group Business Centers elected to join the Davinci Preferred Partner Network a little more than seven years ago. “Initially, when I signed up with Davinci, I was skeptical about what results could be achieved,” says David Jakubowski, the director of sales and marketing for Rockefeller Group Business Centers. “But with no upfront costs and Davinci assuming ownership of advertising and marketing, I figured there wasn’t anything to lose.”
The onboarding process was seamless according to Jakubowski. “The team of Davinci specialists walked me through all of the details of the relationship and onboarding steps,” he says. “I submitted all of my paperwork and photographs, answered a few remaining questions, and we were off and running. The Davinci team took responsibility for all of the rest.”
Immediate, Ongoing Results
With these pieces in place, Rockefeller Group Business Centers sat back and watched the results start to pour in. Virtual office revenue more than doubled, and meeting room space reservations also increased substantially. And here’s the catch: there isn’t one! The onus is on Davinci, and not the partner. “Davinci’s partnership model really benefits us in that we don’t need to spend our advertising and marketing dollars for lead generation,” Jakubowski comments.
On occasion, other workspace providers have expressed to Jakubowski a reluctance to join the Davinci Preferred Partner Network on the basis that the leads generated by Davinci would have been generated otherwise through their own systems. Jakubowski couldn’t disagree more. “This is absolutely not the case,” Jakubowski counters. “Davinci’s approach to marketing virtual offices and meeting rooms is quite sophisticated. We would not have gotten the new client bookings that we receive from Davinci on our own.”
Rockefeller Group Business Centers also sees incremental revenue from the Davinci Preferred Partner Network. Virtual office solutions are an effective way to grow revenue over time. “Virtual office clients turn into meeting room clients and even full-time office clients in some cases,” Jakubowski indicates. “All of this is new revenue that we would not have generated on our own.” Yet, virtual office solutions aren’t the only channel through which Rockefeller Group Business Centers receives new clients as a Davinci Preferred Network Partner. “We receive a large volume of leads for meeting rooms, in addition to some for full-time office space,” Jakubowski reports.
No Hassle, Collaborative Partnership
In addition to the above, Jakubowski doesn’t need to worry about bad debt or collection hassles. “Davinci assumes responsibility for collections and billing disputes,” he states. “We can focus on our business and not worry about situations where clients fail to pay on time. We get paid regardless.”
One of the aspects that Jakubowski appreciates most about the relationship with Davinci is the collaboration he receives from the Davinci team. “We benefit from their insights of the market, which we use to manage our own business,” he explains. “I cannot buy the knowledge and the technology they use to deliver clients for us.”
As with any partnership, the amount of effort put into the relationship corresponds with the value gotten from it. “The key with Davinci is to work with them,” Jakubowski instructs. “Don’t simply sign the onboarding documentation and walk away. We are in constant contact with their team, evaluating market rates to determine our price points. I’ve actually visited their offices on multiple occasions, meeting with the senior leadership team to strategize on where and how to take the partnership. In fact, our relationship has maturated to the point today where they can be the difference between us making or missing our revenue targets. The Davinci team serves as an extension of our team and are always looking for ways to improve the partnership and to grow our revenues.”
More on the Davinci Preferred Partner Network
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