Effective small-business branding is one of the most important things you can do to get ahead of the competition. It encompasses every aspect of your business, from what your salespeople wear during presentations to how a video conference call is handled. Your brand should tell your customers who you are and what you offer—clearly, quickly and confidently. So what are the musts? Here are some business branding tips.
A Great Logo
A swoosh, an apple and golden arches: Branding for Nike, Apple and McDonalds has been so successful that their logos are some of the most widely recognized symbols in the world. Incredibly, in 1971 Nike paid a freelancer just $35 for its now iconicswoosh – one of the biggest branding bargains ever. Pay a graphic designer to create a logo for you. It may cost more than $35, but it will be well worth it.
Your brand is essentially the promise you’re making to your customers, so you want to know who you’re talking to and what you’re trying to say. Messaging is central to branding. If you can’t clearly communicate what you do or how it helps your customers, then they certainly won’t know either. Take the time to carefully craft vision, mission and positioning statements that every employee understands and supports.
Every business owner wants to look good and your website is one way to do that. But be practical before you get too pretty. Once you have your logo and messaging set, create a website that perfectly showcases the former and uniformly and clearly communicates the latter. When your customers visit your website they should connect with your business, understand your services and see how they could benefit from them.
Make sure that every element of your business reflects who you are. If you’re a home-based business, finding the right client meeting space without big increases to your overhead can be essential. Davinci Virtual Workspaces is an affordable meeting room rental solution that lets you hold successful business meetings in full-service professional business centers conveniently located around the globe. You can reserve day offices, business meeting rooms or board rooms as you need them (use the Davinci Meeting Room Rental app for iTunes and Google Play) – all in professional settings that will enhance your brand. All workspaces and meeting facilities are fully equipped and feature the latest technologies and business services, including wireless Internet access, LCD screens or projectors, a lobby greeter and catering.
Taking the time to strengthen your brand could be one of the best things you do for your small business. When your key messages are clearly communicated across your company, your customers will identify with your goals and vision, creating loyalty that ultimately brings you more business. Read the testimonials of clients who have rented meeting rooms to ensure a professional brand image on our happy clients page. And feel free to share your own story in the comments below.