6 Ways Small Businesses Can Leverage Virtual Business Services

6 Areas of Virtual Services to Explore

These on-demand, third-party services give small companies the ability to lower costs, drive efficiencies, build customer engagement and revenue. They can look and act like much larger organizations. There are numerous use cases when it comes to virtual services. For small businesses seeking ways to leverage virtual services, the following are some of the most compelling ones:

1. Virtual Addresses

Before the rise of virtual addresses, professional addresses were out of sight in terms of cost and simply a long-term dream entrepreneurs put on their list of targets. The same can be said of professional office and meeting space. Small businesses were relegated to permanent office space in subpar locations that made them cringe when clients and partners came to visit.

Virtual office solutions like Davinci Virtual Offices allow small businesses to secure professional addresses in highly desirable locations. And it doesn’t stop with headquarter addresses. Small businesses can seamlessly expand into new locations by leveraging virtual addresses.

2. Legal Services

Prior to the emergence of virtual legal services, many small businesses couldn’t afford legal services. But the launch of startup legal services and traditional legal firms adding virtual legal services transforms this paradigm. Businesses can engage legal services on demand such as LegalZoom for specific legal requirements, faster and easier.

3. Offices and Meeting Rooms

Just as the bar for professional addresses was too high for small businesses, permanent office and meeting space was comparably impossible for small businesses to secure. The emergence of coworking spaces and rented office and meeting room services such as Davinci Meeting Rooms enables small businesses to use day offices and meeting rooms as needed. They also give small businesses the agility to identify and use office and meeting rooms in thousands of locations around the world.

4. Accounting Services

Before the rise of virtual accounting services, small businesses installed and managed it in-house or outsourced it to an expensive third-party accounting firm. And for small accounting firms, they also found it difficult to manage the accounting platforms they used to serve their customers. But with online accounting and tax solutions such Intuit QuickBooks and TurboTax, this time-intensive and expensive undertaking vanished. Small businesses can easily and quickly run their businesses in the cloud, or they can turn to third-party accounting and tax professionals who leverage these virtual platforms that enable them to offer cost-effective services to small businesses.

5. Customer Engagement and Service

Hiring a full-time receptionist let alone setting up a contact center was far beyond the reach of small businesses a few years ago. As a result, they were not able to deliver the types of customer experiences that larger organizations provide to their customers and moreover monetize those engagements. But digital overturned this problem. Small businesses can leverage virtual contact centers such as Davinci Live Receptionists to deliver live, real-time human engagement to their customers—and prospects—for a fraction of the cost of hiring even part-time agents.

For customers not requiring a live human agent, intelligent virtual assistants like Davinci Auto Receptionists enable organizations to help customers answer their questions and solve their problems and to route them to the appropriate engagement channel and customer service agent. And as growing numbers of customers prefer digital engagement over traditional phone or email service channels, small businesses now have the option to use virtual live web chat services such as Davinci Live Web Chat.

 6. Marketing Tools

One final area of virtual services where small businesses are seeing huge returns almost goes without saying. Small businesses can quickly and easily launch a website do-it-yourself (DIY) tools, engage with customers on social media channels, run online ads or email marketing campaigns, create compelling and engaging content, and much more using any number of marketing tools. At the same time, an ecosystem of third-party providers has arisen around many of these tools for small businesses that don’t have the time to manage those activities themselves.

Using Virtual Services Isn’t an Option

The digital age has shrunk the bar between large and small businesses. In some ways, many of the available virtual services give small businesses greater agility and flexibility than larger businesses. Yet, at the same time, customers now expect small businesses to deliver the types of customer service and engagement as well as marketing and sales sophistication of a larger organization. For small businesses that aren’t realizing the value of virtual services today, now is the time to start—before your customers go elsewhere for the same products or services.

Patrick Spencer

Patrick Spencer (Ph.D.) is the President and Founder of TIRO Communications that helps companies develop, build, and manage content, customer, advocacy, and demand-gen programs. Included in its offerings is TIRO Cognition Insights, a data analytics tool that enables B2C and B2B businesses to pinpoint what their customers and competitors’ customers are saying and to identify corresponding actionable product, services, competitive, sales, and marketing intelligence.

LinkedIn Profile: LinkedIn
Website: www.tirocommunications.com

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Patrick Spencer

Patrick Spencer

Patrick Spencer (Ph.D.) is the President and Founder of TIRO Communications that helps companies develop, build, and manage content, customer, advocacy, and demand-gen programs. Included in its offerings is TIRO Cognition Insights, a data analytics tool that enables B2C and B2B businesses to pinpoint what their customers and competitors’ customers are saying and to identify corresponding actionable product, services, competitive, sales, and marketing intelligence. LinkedIn Profile: LinkedIn Website: www.tirocommunications.com

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