Business Trends Every Startup Needs to Know About Right Now

Business trends come and go—and come and go. Companies need to be aware of and react to business trends, and startups have the clear advantage; they can often seize market opportunities large corporations are too slow to embrace.

Here’s a list of predictions business experts are offering that should be music to the ears of startups everywhere.

  1. It’s all about the niche.

“Business success will come from further focusing on smaller, very specific audiences,” says Kyle Golding, chief strategic idealist at The Golding Group. “Going extremely deep with customized messages and specialized platforms to a highly receptive and loyal audience will replace wide approach ‘shot gun’ marketing. [We’ll see] more soft or no ask/call to action marketing focused on community building, experiences and lifestyle over product specific messaging.”  

  1. Crowdfunding is the new black.

“Crowdfunding will continue to be an invaluable resource for entrepreneurs,” says Michael Banks, founder of “these platforms allow entrepreneurs to easily validate and fund a new product or service all while growing their customer base.”  

  1. Highly targeted social media ads are en vogue.

“Reaching users the old-fashioned way on social media is no longer going to make the cut,” Ryan Holmes, founder and CEO of Hootsuite. “Algorithms are increasingly limiting the percentage of your own audience that sees your posts. In 2017, businesses should start investing a portion of their budgets into native ads and promoted posts to reach audiences. It can be highly targeted, plus it’s easy to track return on investment in terms of views and clicks.”  

  1. E-commerce is wooing new ideas.

“Companies like Amazon, eBay and Etsy have transformed the way we make purchases. As a result, online retail has become a convenient way for potential customers to shop anywhere, even when they’re on the go,” Francesco Cetraro, head of operations for .Cloud. “Similarly, cloud-based solutions like ePages, Shopify and are making it easier for today’s businesses to take advantage of the e-commerce wave and extend their sales online at a faster rate than seen in previous years. Next year, we’ll see an increase in the number of businesses using cloud-based solutions for online sales.”  

  1. Office costs are going down.

“The paperless office will be a growing trend in 2017. In the past, businesses would physically print paperwork to be reviewed, signed and scanned,” Sofie Knowles, web developer and co-founder of PDF Pro. “In addition to hurting the environment, this causes a significant drain on employee productivity. Fortunately, new software tools are being developed that allows companies to securely manage files online. This means improved efficiency at a lower cost.”  

Areas of savings are also found in the office space. The mobile worker and flexible space needs are HOT this year. A virtual office address for your business card, a virtual receptionist to answer your calls and make you more efficient, a meeting room for client meetings and a co-working space for collaboration are all trends and ways for you to bring your overhead down and efficiently grow your business. Fixed real estate for entrepreneurs is dead, virtual, flexible and “co” are in.

Davinci Virtual Office Solutions has the right products for nimble start-up and growing business.  Check out our locations and offers at

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Jennifer LeClaire

Jennifer LeClaire

Jennifer LeClaire is a veteran business journalist, editor and new media entrepreneur with a strong niche in real estate and technology.