Business Trends Every Startup Needs to Know About Right Now

Business trends come and go—and come and go. Companies need to be aware of and react to business trends, and startups have the clear advantage; they can often seize market opportunities large corporations are too slow to embrace.

Here’s a list of predictions business experts are offering that should be music to the ears of startups everywhere.

  1. It’s all about the niche.

“Business success will come from further focusing on smaller, very specific audiences,” says Kyle Golding, chief strategic idealist at The Golding Group. “Going extremely deep with customized messages and specialized platforms to a highly receptive and loyal audience will replace wide approach ‘shot gun’ marketing. [We’ll see] more soft or no ask/call to action marketing focused on community building, experiences and lifestyle over product specific messaging.”  

  1. Crowdfunding is the new black.

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Chatbots: Their Benefits for Businesses

In 2017, companies are doing everything they can in order to improve their business.  One of the things that they have started implementing is chatbots.  As you will see, using these devices can certainly add to the way your business communicates with customers.

What Is a Chatbot?

Before we can discuss what a chatbot does for a business, we need to define what it is.  Chatbots are a service running on rules or artificial intelligence that users interact with using natural, conversational, language.  They can be used, in conjunction with staff members, to assist in customer support, and with purchasing items.

If you’ve ever used Facebook Messenger, you’ve already used chatbots to do these tasks.  Utilizing a chatbot during non-business hours will allow customers to get their first questions answered.  As a result, they can start detailed conversations with staff members during live chats.

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