4 Massively Draining Small Business Mistakes to Avoid

If you could have a do over in your business, what would you do? Focus more on sales? Strategic planning? Marketing and advertising?

Many small business owners would say “yes” to all of this, but there could be more fundamental issues you need to work on that would fuel your passion to engage in revenue-driving activities.

Indeed, according to Brother International’s 6th Annual Small Business Survey, passionate people like you are making the same mistakes repeatedly. While many would spend more time hiring and training employees and more money on marketing, even more would focus on avoiding the four mistakes outlined below.

1. Taking on too many roles and responsibilities:

While some small business owners seem to take pride in wearing multiple hats, 35 percent of respondents would like to reduce or eliminate taking on so many roles and responsibilities. It’s been said that the jack of all trades is master of none.

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5 Common Marketing Mistakes Small Businesses Make

You may be laboring as hard as you can to grow your small business—wearing several hats, burning the midnight oil, and otherwise giving it all you’ve got—but you may also be shooting yourself in the foot with common, yet costly marketing mistakes.

It’s time to reassess what you’re doing right, wrong—or not at all. It’s time to reconsider what you should be doing that you aren’t and what you shouldn’t be doing that you must. Take heart, these marketing mistakes are common to small businesses—but you don’t have to keep making them.

1. Neglecting a Strategic Marketing Plan:

You can have the best products and most compelling services in your local market, but a big idea alone doesn’t make successful small business. You need to get the word out about your products and services, or you may as well work under a rock.

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10 Things to Avoid as An Entrepreneur

Becoming your own entrepreneur can an exciting experience.  However, there are several issues to look out for.  As you will see, many things can get in the way of becoming a successful entrepreneur, and we’ll go over 10 of them.

1. Working Remotely and Staying Up to Date

Many of today’s workers are leaving the office space. More people are becoming members of the mobile workforce.  As such, they are taking their work home, and creating a more flexible schedule for themselves.

However, it does come with a price.  You need to have the latest equipment that can handle your remote work. Specifically, you need a reliable internet connection with WiFi to hold conversations through texts, and video chat.  Avoid being frugal with your office equipment.

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The Organizational Art of Getting Things Done

I’m overloaded. There’s way too many demands on me in comparison to the number of hours in a day. At the same time, I’m committed to eating right and sleeping well—and not burning out. In other words, I’ve learned that burning the candle at both ends does not a long-term successful business make.

That’s why I’m reading a book right now that’s absolutely changing my life—not just my business life but my entire life. It’s called Getting Things Done: The Art of Stress-Free Productivity.

David Allen penned a time-management method that is more suitable for the modern age in which we live. Admittedly, the Getting Things Done (GTD) model is challenging at times to apply but will set your brain free to create and execute on more than you ever thought possible if you adopt it.

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3 Simple Steps to Starting Your Dream Business Today

You’ve got a dream in your heart to launch a business venture that will change the world—or at least change your world. Whether you’ve tried and failed in the past or this is your first venture into entrepreneurship, it’s time to dream big and take purposeful action.

Here are three principles for success as you set out to start your dream business:

  1. Incorporate online instead of hiring an attorney. I’ve started a number of corporations myself in a matter of minutes online. I’ve also hired accountants and attorneys to start corporations and paid upwards of $5,000. It was a waste of time and money. In most states, you can start a corporation online for less than $100 with no attorney or accountant involved.

Google the phrase “incorporate a business online” and add the name of your state and you’ll find the appropriate site to get up and running toward your dream today.

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Dreaming of a startup- We have some Shark Tank Tips for You

Building your own startup isn’t an easy process. If anyone tells you different, they aren’t being honest. There are an enormous number of variables at play, and unfortunately sometimes luck isn’t on your side.

Between funding, market health, brand awareness, staffing, and consumer recognition, building a company from the ground up is always a gamble. The hard data tells the same story. Depending on your definition of success, anywhere from 40-90 percent of startups fail.

So why then, is entrepreneurship on the rise?

Well, independence for one. The ability to control your own destiny is very appealing to many Americans. Then there’s the 10-60 percent of startups that actually succeed. These are the companies glorified on investor television programs such as Shark Tank.

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8 Ways Small Businesses Can Stay Organized in 2017

Small businesses are the engine that drives the U.S. economy. Employing 55% of all workers, 28 million small businesses account for 54% of all sales in the country today. And the future of small businesses is bright: they have created 66% of all net new jobs since the 1970’s and have increased in number by 49% since 1982. When compared to their much larger counterparts, this success stands in even greater light: mid-size and large businesses have eliminated four million jobs since 1990, while small businesses have added eight million new jobs.

Wow! These are some pretty impressive statistics. Small business owners should take a moment and congratulate themselves for all of this success. But they shouldn’t take very long; it takes a lot of organization to run a small business. Indeed, those that succeed often are the ones that are the most organized. With better organization, a small business can focus on strategic initiatives and its customers.

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12 Ways to Show Gratitude to Your Customers—365 Days a Year

During the winter holiday season, many businesses turn their attention to showing gratitude toward their customers—for their business, loyalty, and even advocacy. Simply saying “thank you” isn’t enough. Businesses need to seek out opportunities to show their gratitude to customers in fun and memorable ways. The following are 12 ways that you can show your gratitude to customers, not only this holiday season but all year.

  1. Write a personal note. Making the extra time in today’s digital world to write a personal note to your customers. It will make a big difference in your customer’s day.
  1. Educate your customers. Know your customers’ businesses and deliver content that educates them and gives them new ideas that enable them to develop new revenue streams, deliver better customer service, increase operational efficiencies.

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The Power and Value of Showing Appreciation to Clients

Let’s face it, BCs and Serviced Workspaces are smack dab in the middle of the High-Hospitality industry — and in fact it’s the highest of the High-Hospitality business models since it serves its clients for days, weeks, months and years on-end. This is not just for an hour, or a day or two here-and-there, such as what Hotels, Car Rental agencies, airlines, restaurants and even resorts like Disney do.

And with the territory of being the premier High-Hospitality industry comes the responsibility to show appreciation at any, and every turn. It’s more than just providing service — more than fielding and fulfilling customer service requirements. ‘Hospitality’ requires initiating a friendly interaction. It’s pro-active, whereas customer service is re-active. It’s extending a helping hand or compliment, and not waiting for the client, guest, tenant, member or neighbor to initiate or be left hanging expecting it. And the centerpiece … the fuel that drives the engine of an ongoing, fruitful, professional, winning relationship at any business, and especially at a High-Hospitality business such as at a Business Center or Serviced Workspace — is demonstrating appreciation.

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8 Psychological Factors That Foster Integrity Through Face-to-Face Meetings

Virtual video conferencing is quickly becoming the norm and a substitute for face-to-face meetings in many instances. However, there are some things that you don’t leave to chance. Face-to-face meetings with your customers and partners are one of them. These meetings give you a chance to establish a rapport and bring a certain sense of integrity to the relationship that is only possible when meeting in person.

Not convinced? Let’s take a look at some of psychological factors that occur in face-to-face meetings that cannot always be achieved via other forms of communications.

  1. Non-verbal Cues. 95 percent of the effectiveness of communications is determined by non-verbal cues (e.g., hand gestures, voice quality and volume, facial expressions), many of which can be construed only in face-to-face meetings.
  1. Human-to-Human Contact. Human contact is a basic need of human beings. Individuals need personal contact with others to satisfy primitive psychological needs, something that digital interactions cannot address.

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