Mobile Apps SEO: A complete guide for App Owners

In today’s business world, it is important to have an app. We may understand search engine optimization – or SEO. However, app owners who apply this knowledge can easily create one that improves visibility, which will increase business. As you will see, applying SEO knowledge to apps may take some tweaks.  But, the rewards are plentiful.

Getting Ranked In SERPs

Using website SEO has become common. However, according to searchengineland.com, anyone who understands how to create good search engine optimization to get mobile apps ranked will improve their business. After all, good SEO increases your search engine results page (SERP) ranking. These pages are the results of your search terms.  Whatever search engine you use, you will see similar results based on rankings.

In order to help you increase your chances of your app getting higher on the SERPs, there are several things you can do:

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Chatbots: Their Benefits for Businesses

In 2017, companies are doing everything they can in order to improve their business.  One of the things that they have started implementing is chatbots.  As you will see, using these devices can certainly add to the way your business communicates with customers.

What Is a Chatbot?

Before we can discuss what a chatbot does for a business, we need to define what it is.  Chatbots are a service running on rules or artificial intelligence that users interact with using natural, conversational, language.  They can be used, in conjunction with staff members, to assist in customer support, and with purchasing items.

If you’ve ever used Facebook Messenger, you’ve already used chatbots to do these tasks.  Utilizing a chatbot during non-business hours will allow customers to get their first questions answered.  As a result, they can start detailed conversations with staff members during live chats.

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10 Things to Avoid as An Entrepreneur

Becoming your own entrepreneur can an exciting experience.  However, there are several issues to look out for.  As you will see, many things can get in the way of becoming a successful entrepreneur, and we’ll go over 10 of them.

1. Working Remotely and Staying Up to Date

Many of today’s workers are leaving the office space. More people are becoming members of the mobile workforce.  As such, they are taking their work home, and creating a more flexible schedule for themselves.

However, it does come with a price.  You need to have the latest equipment that can handle your remote work. Specifically, you need a reliable internet connection with WiFi to hold conversations through texts, and video chat.  Avoid being frugal with your office equipment.

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Dreaming of a startup- We have some Shark Tank Tips for You

Building your own startup isn’t an easy process. If anyone tells you different, they aren’t being honest. There are an enormous number of variables at play, and unfortunately sometimes luck isn’t on your side.

Between funding, market health, brand awareness, staffing, and consumer recognition, building a company from the ground up is always a gamble. The hard data tells the same story. Depending on your definition of success, anywhere from 40-90 percent of startups fail.

So why then, is entrepreneurship on the rise?

Well, independence for one. The ability to control your own destiny is very appealing to many Americans. Then there’s the 10-60 percent of startups that actually succeed. These are the companies glorified on investor television programs such as Shark Tank.

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Things to Consider Before Hiring a Small Business Consultant

Running a small business can be a lot of work. Many small business owners have not trained specifically to run a business, and for many it is also the first business that they’ve owned. Without past experience running a business, even the smallest details like creating your business cards can become sticking points and threaten to trip you up and disrupt the flow of your business.

That’s where consultants come in: consultants can allow a small and inexperienced business owner to make strategic and prudent decisions. However, hiring the wrong consultant can be an expensive and time consuming mistake. We’ve outlined the steps that you need to consider before you hire that business consultant in order to minimize the chances of losses and mistakes.

Step one: do your research

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4 Ideas for Small Business Marketing

Unlike large corporations, small businesses mostly cannot afford their own in-house marketing department. In many cases, the business owners are not only handling day to day operations, but also responsible for promoting new products and services.

If you are strapped for money and you do not have a big team, what are your best options to promote your business? Let’s take a look at a few useful ways that can help you enhance your small business marketing.

Content Marketing and Social Media

Many like to think of social media as just another extension of their products or services catalogue. They are, however, overseeing the key word in social media, which is “social.” Users of social networks like Facebook, Twitter, and Instagram don’t visit their “walls” and “feeds” day in and day out just to be exposed to another advertisement. Instead, they want to be entertained or informed in a social, interactive environment.

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