Ideas to Engage Your Employees and Customers in 2018

 

As we head into 2018, there is much cause for optimism. Stock markets are up, and economic indicators are all trending upwards. How you motivate and engage with your employees and customers plays a critical role in the success of a company.

 

Employee engagement remains a problem for most businesses. Gallup reports that only one-third of workers in the U.S. are engaged. The result is high turnover and diminished productivity. For businesses with engaged employees, they see better business outcomes—from better customer service, to happier customers, to better profit margins.

 

Much has been written on the subject of customer engagement in recent years. Unless customers are highly engaged and advocates of your company, products, or services, they could be here today and gone tomorrow. And you want to retain your customers; as reported in the Harvard Business Review, it is between 5x and 25x more difficult to acquire a new customer than to keep an existing one.

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How to Combat Holiday Stress and ‘Presenteeism’ In the Workplace

Holidays are supposed to be a time of family, friends, food, and fun. But for many business owners, it’s a time of pressure and stress.

Holiday Stress

A Healthline survey found that 65 percent of respondents from Generation X and 61 percent of Millennials feel some stress during the holidays. About 62 percent of Baby Boomers fell into the same category. If you feel stressed during the holidays, you’re certainly not alone.

“Stress is heightened during the holiday season,” Bill Scheinman, a San Francisco-based life coach who focuses on stress reduction, told Entrepreneur.com. “There is the existential stress that comes as the year nears its end. We assess the place we’re at in our lives and decide if we’re achieving our life goals or not.”

One of the biggest stressors is work. According to the American Psychological Association, work adds more stress to the holidays than home life. This could be in part because, during the holidays, people feel pressure to participate in holiday celebrations at work.

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The Pros of Renting Meeting Spaces

Dark. Dungeon-like. Dank.

This is how my husband described the meeting space that was secured for the “leadership innovation meeting” he attended. There was no way that environment was going to act as the foundation for innovation or inspiring new thought. In fact, the moment the team walked into the room the life was sucked out of them. So, rather than hitting the ground running, they spent the first ten-minutes rebounding and re-motivating themselves

Noisy (people talking and the sound of milk foaming). Distracting. Confusing.

And, this is how my friend described the coffee shop where a consultant pitched her for business. My friend couldn’t engage, or follow the dialogue because the environment didn’t allow for it. The consultant didn’t win the business. And, the fact that he didn’t have the forethought to select the right meeting venue weighed heavily into her decision not to give him the business.

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