Thwarting the Security Perils of Public Wi-Fi

The workforce is evolving quickly and becoming increasingly more mobile—for both big and small companies. Technological advances enable employees to access company information and to do their jobs from virtually anywhere. One outcome is that workplaces and work spaces are being remade, with some companies getting rid of permanent work space altogether and electing to use co working space, day offices, and rented conference rooms.

The forecast is that this work space evolution will continue. IDC predicts that the U.S. mobile workforce population will grow to over 105 million workers by 2020, accounting for nearly three-quarters of the total workforce. Mobile work takes different forms and occurs from different places.

Some mobile work is done from home offices, while other work is done from rented meeting space and day offices. In these cases, workers access the Internet through private Wi-Fi that is gated and reduces the possibilities of security hacking. But other mobile work is done from coffee shops, public transport, libraries, and other places where public Wi-Fi access is the norm. Growing numbers of cities even offer free Wi-Fi access in downtown areas and other locations.

Read more

Business Trends Every Startup Needs to Know About Right Now

Business trends come and go—and come and go. Companies need to be aware of and react to business trends, and startups have the clear advantage; they can often seize market opportunities large corporations are too slow to embrace.

Here’s a list of predictions business experts are offering that should be music to the ears of startups everywhere.

  1. It’s all about the niche.

“Business success will come from further focusing on smaller, very specific audiences,” says Kyle Golding, chief strategic idealist at The Golding Group. “Going extremely deep with customized messages and specialized platforms to a highly receptive and loyal audience will replace wide approach ‘shot gun’ marketing. [We’ll see] more soft or no ask/call to action marketing focused on community building, experiences and lifestyle over product specific messaging.”  

  1. Crowdfunding is the new black.

Read more

Mobile Apps SEO: A complete guide for App Owners

In today’s business world, it is important to have an app. We may understand search engine optimization – or SEO. However, app owners who apply this knowledge can easily create one that improves visibility, which will increase business. As you will see, applying SEO knowledge to apps may take some tweaks.  But, the rewards are plentiful.

Getting Ranked In SERPs

Using website SEO has become common. However, according to searchengineland.com, anyone who understands how to create good search engine optimization to get mobile apps ranked will improve their business. After all, good SEO increases your search engine results page (SERP) ranking. These pages are the results of your search terms.  Whatever search engine you use, you will see similar results based on rankings.

In order to help you increase your chances of your app getting higher on the SERPs, there are several things you can do:

Read more