5 Common Marketing Mistakes Small Businesses Make

You may be laboring as hard as you can to grow your small business—wearing several hats, burning the midnight oil, and otherwise giving it all you’ve got—but you may also be shooting yourself in the foot with common, yet costly marketing mistakes.

It’s time to reassess what you’re doing right, wrong—or not at all. It’s time to reconsider what you should be doing that you aren’t and what you shouldn’t be doing that you must. Take heart, these marketing mistakes are common to small businesses—but you don’t have to keep making them.

1. Neglecting a Strategic Marketing Plan:

You can have the best products and most compelling services in your local market, but a big idea alone doesn’t make successful small business. You need to get the word out about your products and services, or you may as well work under a rock.

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10 Things to Avoid as An Entrepreneur

Becoming your own entrepreneur can an exciting experience.  However, there are several issues to look out for.  As you will see, many things can get in the way of becoming a successful entrepreneur, and we’ll go over 10 of them.

1. Working Remotely and Staying Up to Date

Many of today’s workers are leaving the office space. More people are becoming members of the mobile workforce.  As such, they are taking their work home, and creating a more flexible schedule for themselves.

However, it does come with a price.  You need to have the latest equipment that can handle your remote work. Specifically, you need a reliable internet connection with WiFi to hold conversations through texts, and video chat.  Avoid being frugal with your office equipment.

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