12 Ways to Show Gratitude to Your Customers—365 Days a Year

During the winter holiday season, many businesses turn their attention to showing gratitude toward their customers—for their business, loyalty, and even advocacy. Simply saying “thank you” isn’t enough. Businesses need to seek out opportunities to show their gratitude to customers in fun and memorable ways. The following are 12 ways that you can show your gratitude to customers, not only this holiday season but all year.

  1. Write a personal note. Making the extra time in today’s digital world to write a personal note to your customers. It will make a big difference in your customer’s day.
  1. Educate your customers. Know your customers’ businesses and deliver content that educates them and gives them new ideas that enable them to develop new revenue streams, deliver better customer service, increase operational efficiencies.

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The Power and Value of Showing Appreciation to Clients

Let’s face it, BCs and Serviced Workspaces are smack dab in the middle of the High-Hospitality industry — and in fact it’s the highest of the High-Hospitality business models since it serves its clients for days, weeks, months and years on-end. This is not just for an hour, or a day or two here-and-there, such as what Hotels, Car Rental agencies, airlines, restaurants and even resorts like Disney do.

And with the territory of being the premier High-Hospitality industry comes the responsibility to show appreciation at any, and every turn. It’s more than just providing service — more than fielding and fulfilling customer service requirements. ‘Hospitality’ requires initiating a friendly interaction. It’s pro-active, whereas customer service is re-active. It’s extending a helping hand or compliment, and not waiting for the client, guest, tenant, member or neighbor to initiate or be left hanging expecting it. And the centerpiece … the fuel that drives the engine of an ongoing, fruitful, professional, winning relationship at any business, and especially at a High-Hospitality business such as at a Business Center or Serviced Workspace — is demonstrating appreciation.

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8 Psychological Factors That Foster Integrity Through Face-to-Face Meetings

Virtual video conferencing is quickly becoming the norm and a substitute for face-to-face meetings in many instances. However, there are some things that you don’t leave to chance. Face-to-face meetings with your customers and partners are one of them. These meetings give you a chance to establish a rapport and bring a certain sense of integrity to the relationship that is only possible when meeting in person.

Not convinced? Let’s take a look at some of psychological factors that occur in face-to-face meetings that cannot always be achieved via other forms of communications.

  1. Non-verbal Cues. 95 percent of the effectiveness of communications is determined by non-verbal cues (e.g., hand gestures, voice quality and volume, facial expressions), many of which can be construed only in face-to-face meetings.
  1. Human-to-Human Contact. Human contact is a basic need of human beings. Individuals need personal contact with others to satisfy primitive psychological needs, something that digital interactions cannot address.

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