How to Utilize a Seminar Room For Expanding Business

Is hosting seminars part of your marketing strategy? If you are like many small businesses, you probably haven’t considered the value of using seminar rooms to expand your business.

Seminars are a proven way to increase your business’s exposure, establish your business as a leader in the community, and strengthen relationships with business partners and clients.

Whether you have a conference room available or rely on conference room rentals, there are several events you should be hosting to make your business grow:

Seminars on a specialized topic

If your business specializes in anything at all, such as a certain product or service, you are in the right position to host a seminar. Seminars are educational events held by businesses to educate clients or other people in their industry on a specific topic. Experts gather to speak and teach the community about a variety of topics. From law practices to health care technology, the range of possible topics is endless.

Read more

Learn How to Hire Your own Leonardo da Vinci

In a recent article on Business Insider, Drake Baer took a look at Leonardo da Vinci and pointed out why successful people often develop their career paths in a similar way as the original Renaissance Man did. The article pointed out that da Vinci wore several different job hats at one time, essentially making himself, to use today’s terminology, a portfolio worker. Any employer, especially a small business owner, would love to have a modern Leonardo da Vinci on staff, but it can be a little tricky trying to identify the kinds of people who can be that sort of employee.

But how do you hire an employee that can turn into somebody special within your company? How do you know who to target? It’s common to hire people based on their skill set, but there’s another way to measure applicants that might help you better identify high potential talent. Rather than reading lists of skills and wondering how they’ll translate to the job you’re looking to fill, look at personality traits. Most often skills that an individual develops are born out of their personality traits.

Read more

How to Compete as a Small Business in a Big Business World

No matter what kind of small business you own, you’re bound to have larger competitors. It isn’t a question of “if,” but rather a matter of “when.”

When a big business emerges in your market, it can be challenging to compete with them when you are on a small business budget. After all, you have very different business structures and resources at your disposal. However, this doesn’t mean that your potential is restricted. There are many things you can do maintain the success of your small business in a big business world.

Emphasize what makes your business unique

Read more

How to Master the Art of the Elevator Pitch

Most sales pitches don’t take place in a prearranged meeting space. Frequent opportunities to make a sales pitch are brief and bound to happen unexpectedly.

You never know when you might be bumping shoulders with potential high-profile investors or clients, whether it’s at a convention, networking event, or simply a location that’s always brimming with business activity. For this reason, every entrepreneur should have a detailed business plan, and with that includes a well-crafted elevator pitch.

What is an elevator pitch?

An elevator pitch is an extremely brief and incredibly persuasive sales speech or presentation and an effective sales tool that all entrepreneurs should have ready.

Imagine the length of an elevator ride, approximately 30 seconds. This is the length of time you have to make a strong impression while communicating all of the most important and interesting aspects of your business, providing just enough information to communicate you have a solution, but leaving enough questions unanswered to prompt your audience to make inquiries themselves.

Read more