Your 9-Step Framework to a Successful Sales Meeting

Bla, bla, bla, bla.  This is what it sounds like when you’re in a meeting and you have no agenda, no end time, and no idea why you’re there. A complete waste of time, right? Well, keep this in mind when you are pitching your next client. Taking complete control over every step of the sales meeting will put your prospect at ease with open ears and an open mind.  Below is your Nine-Step framework for an incredibly successful sales meeting.  

First: Select a meeting venue and service support that reflects the caliber of your brand. 

There are thousands of meeting venues across the nation and indeed the world where you can choose the location, vibe and meeting setting that is in line with the impression you want to establish with your prospective client. You may reserve an intimate meeting room, grand boardroom or something in between by the hour or day.

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6 Reasons to Use an Offsite Training Room

Training sessions with your team play a pivotal role in keeping your business on track. Whether one-off sessions focused on specific topics or reoccurring sessions used to keep your team up to date, team training gives you a chance to assess past initiatives, address future goals, fill gaps in skill sets, ensure compliance with industry and labor regulations, and to adjust your business’ direction.

When it comes to the venue for these sessions, offsite training rooms are something many organizations should consider. The following are six reasons why offsite is better than hosting the meetings onsite.

  1. Team Focus in a Training Room.

Training sessions require a lot of focus and quite often involve significant interactions and collaboration. Participants need to roll up their sleeves and drill down into the minute details of business objectives or topics. Hosting these sessions in your place of business can be distracting, with interruptions from other team members or partners or customers who come into the office getting the meeting off track very easily. Offsite meeting rooms give your team the chance to get away from the office and focus on training sessions.

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Customer Service Training and Amazon.com

Amazon.com has built a reputation for customer service. Yes, Jeff Bezos, CEO of Amazon, has built a customer service-focused machine by looking at e-tailing through customer-colored glasses. Salesforce’s Desk.com put together seven statements from Bezos, with explanation, in a blog post entitled, “7 Lessons You Can Learn from Jeff Bezos About Serving the Customer.”

“Amazon’s CEO, Jeff Bezos has taken the philosophy of truly caring for the customer.” writes Kevin Baldacci. “Bezos has built a company from the ground up purely based off of the unbending, unyielding philosophy of serving the customer across all departments. With a 164 million Amazon customers, few would argue Bezos as the key architect of building an authentic, customer-centric company.”

As you train your staff on the customer service front, be sure to keep these proven tactics in mind.

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8 Ways to Drive Stronger Employee Engagement with Training

Employee engagement is more than just a buzzword. It could mean the difference between small business success and failure. With Gallup reporting 70 percent of US workers are not engaged, it’s a problem entrepreneurs need to solve if they hope to compete in today’s cut-throat marketplace. Here are eight ways to drive stronger employee engagement with training.

1. Establish a goal-oriented workplace:

Your team need a clear understanding of what your organization is working to achieve in order to engage with the vision. A strategic training program should train workers with clear goals in mind—and reward them for success.

2. Foster a team mentality:

Employees have to work with the same people all day every day. They want a sense of belonging and camaraderie. Training in groups instead of individually helps build a team mentality by allowing employees to share, collaborate and offer feedback on goals.

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Thwarting the Security Perils of Public Wi-Fi

The workforce is evolving quickly and becoming increasingly more mobile—for both big and small companies. Technological advances enable employees to access company information and to do their jobs from virtually anywhere. One outcome is that workplaces and work spaces are being remade, with some companies getting rid of permanent work space altogether and electing to use co working space, day offices, and rented conference rooms.

The forecast is that this work space evolution will continue. IDC predicts that the U.S. mobile workforce population will grow to over 105 million workers by 2020, accounting for nearly three-quarters of the total workforce. Mobile work takes different forms and occurs from different places.

Some mobile work is done from home offices, while other work is done from rented meeting space and day offices. In these cases, workers access the Internet through private Wi-Fi that is gated and reduces the possibilities of security hacking. But other mobile work is done from coffee shops, public transport, libraries, and other places where public Wi-Fi access is the norm. Growing numbers of cities even offer free Wi-Fi access in downtown areas and other locations.

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Business Trends Every Startup Needs to Know About Right Now

Business trends come and go—and come and go. Companies need to be aware of and react to business trends, and startups have the clear advantage; they can often seize market opportunities large corporations are too slow to embrace.

Here’s a list of predictions business experts are offering that should be music to the ears of startups everywhere.

  1. It’s all about the niche.

“Business success will come from further focusing on smaller, very specific audiences,” says Kyle Golding, chief strategic idealist at The Golding Group. “Going extremely deep with customized messages and specialized platforms to a highly receptive and loyal audience will replace wide approach ‘shot gun’ marketing. [We’ll see] more soft or no ask/call to action marketing focused on community building, experiences and lifestyle over product specific messaging.”  

  1. Crowdfunding is the new black.

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Mobile Apps SEO: A complete guide for App Owners

In today’s business world, it is important to have an app. We may understand search engine optimization – or SEO. However, app owners who apply this knowledge can easily create one that improves visibility, which will increase business. As you will see, applying SEO knowledge to apps may take some tweaks.  But, the rewards are plentiful.

Getting Ranked In SERPs

Using website SEO has become common. However, according to searchengineland.com, anyone who understands how to create good search engine optimization to get mobile apps ranked will improve their business. After all, good SEO increases your search engine results page (SERP) ranking. These pages are the results of your search terms.  Whatever search engine you use, you will see similar results based on rankings.

In order to help you increase your chances of your app getting higher on the SERPs, there are several things you can do:

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Why Having a Local Business Address is Important

Many small businesses, particularly sole proprietors with service businesses, do not have a professional business address but instead use their home address. However, there are some downsides and potential legal issues when doing so. Intuit spells out some of the more prevalent ones in a QuickBooks posting:

  1. Lease and HOA Rules.

    Apartment and condo complexes restrict the ability for residents to run a business out of their home (or in this case apartment or condo). Check your lease and home owners’ association (HOA) rules to confirm if there are any restrictions.

 

  1. Zoning Restrictions.

    Local municipality codes (zoning regulations) in some cities may restrict or prohibit home owners from running a commercial operation out of their homes.

 

  1. Liability Issues.

    LLCs and corporations may negate the benefits they received by forming a limited liability company or corporation. Those protections only apply if business and personal activities are kept separate. If the courts deem the two are intertwined, then you could be personally liable for business debts and obligations.

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Benefits of Booking a Meeting in a Formal Meeting, Conference Room or Boardroom Space Vs. a Hotel.

You’re holding a meeting at an out of town location and you want it to be perfect. So, you booked a space at the hotel where the group is staying. There you are, sitting on uncomfortable chairs meant for weddings, rapping your knees on awkwardly placed table legs and listening to the catering staff bang pots and dishes around while breaking down the room next door.  Doesn’t sound so perfect, does it?  Don’t book at that fancy hotel, instead hold your gathering in a top-notch office building where they know you meetings are important.

What? Book an office in a building you don’t rent from….is that possible? Yes, it is.   There are many independent office operators that rent offices, board, conference and training rooms by the hour or day (s).  You can find yourself on the penthouse level of the high-rise overlooking the harbor or in ultra-modern, technology rich boardroom of the building next to the hotel.   You choose you amenities, atmosphere and location.

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Presentation Software Options for Small Businesses and Solopreneurs

Presentation options for businesses and solopreneurs are no longer restricted to Microsoft PowerPoint or Google Docs. And for Mac users wed to non-Microsoft tools, they also have expanded to choices beyond Apple Keynote. Alternatives like Prezi and Emaze provide users with new, innovative ways to tackle presentations.

PowerPoint—and the various alternatives—serve much broader functions than just sales and marketing presentations. As a result, there are myriad ways for which businesses can use presentation solutions. Possibilities include:

  • External Business Presentations. Common business scenarios such as sales, analyst briefings, webinars, seminars, briefings, and investor pitches.
  • Trade Show and Conference Presentations. Conference track and keynote presentations at events and conferences.
  • Internal Business Presentations. Training, reports on research, activity updates, and internal pitches.
  • Project management, status reporting, and spreadsheet reports.
  • Non-Presentations. There are many use cases here such as online photo and image albums, simple brochures or flyers, and even animations.

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