5 Common Marketing Mistakes Small Businesses Make

You may be laboring as hard as you can to grow your small business—wearing several hats, burning the midnight oil, and otherwise giving it all you’ve got—but you may also be shooting yourself in the foot with common, yet costly marketing mistakes.

It’s time to reassess what you’re doing right, wrong—or not at all. It’s time to reconsider what you should be doing that you aren’t and what you shouldn’t be doing that you must. Take heart, these marketing mistakes are common to small businesses—but you don’t have to keep making them.

1. Neglecting a Strategic Marketing Plan:

You can have the best products and most compelling services in your local market, but a big idea alone doesn’t make successful small business. You need to get the word out about your products and services, or you may as well work under a rock.

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10 Things to Avoid as An Entrepreneur

Becoming your own entrepreneur can an exciting experience.  However, there are several issues to look out for.  As you will see, many things can get in the way of becoming a successful entrepreneur, and we’ll go over 10 of them.

1. Working Remotely and Staying Up to Date

Many of today’s workers are leaving the office space. More people are becoming members of the mobile workforce.  As such, they are taking their work home, and creating a more flexible schedule for themselves.

However, it does come with a price.  You need to have the latest equipment that can handle your remote work. Specifically, you need a reliable internet connection with WiFi to hold conversations through texts, and video chat.  Avoid being frugal with your office equipment.

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The Organizational Art of Getting Things Done

I’m overloaded. There’s way too many demands on me in comparison to the number of hours in a day. At the same time, I’m committed to eating right and sleeping well—and not burning out. In other words, I’ve learned that burning the candle at both ends does not a long-term successful business make.

That’s why I’m reading a book right now that’s absolutely changing my life—not just my business life but my entire life. It’s called Getting Things Done: The Art of Stress-Free Productivity.

David Allen penned a time-management method that is more suitable for the modern age in which we live. Admittedly, the Getting Things Done (GTD) model is challenging at times to apply but will set your brain free to create and execute on more than you ever thought possible if you adopt it.

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Everything Coworking Podcast Reports on Davinci’s Industry Report

Jamie Russo talks all about the Davinci Virtual Workspace & Communications Services Industry Report. Have a listen by downloading on itunes! or Listen to this great podcast here.

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6 Ideas to “Declutter” Your Small Businesses

Cluttered Personal and Professional Lives

It’s easy for a small business to become overwhelmed with blocking-and-tackling tactics and unable to focus on strategic initiatives. The to-do list is almost endless and can become paralyzing. A recent survey finds the average worker spends less than half their time on their primary job function. The rest of the time is spent on meetings, administrative work, answering calls, and other tasks.

This creates immense pressure on small business leaders who are under pressure to perform, and time is one of the biggest challenges. A study conducted by Sage found that almost half work 40 to 60 hours per week, with 16 percent working more than 60.

The impact of having a “cluttered” professional life also impacts the personal lives of small business leaders. A recent survey by Simply Business reveals:

  • Half cancel social plans once a week

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3 Simple Steps to Starting Your Dream Business Today

You’ve got a dream in your heart to launch a business venture that will change the world—or at least change your world. Whether you’ve tried and failed in the past or this is your first venture into entrepreneurship, it’s time to dream big and take purposeful action.

Here are three principles for success as you set out to start your dream business:

  1. Incorporate online instead of hiring an attorney. I’ve started a number of corporations myself in a matter of minutes online. I’ve also hired accountants and attorneys to start corporations and paid upwards of $5,000. It was a waste of time and money. In most states, you can start a corporation online for less than $100 with no attorney or accountant involved.

Google the phrase “incorporate a business online” and add the name of your state and you’ll find the appropriate site to get up and running toward your dream today.

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Dreaming of a startup- We have some Shark Tank Tips for You

Building your own startup isn’t an easy process. If anyone tells you different, they aren’t being honest. There are an enormous number of variables at play, and unfortunately sometimes luck isn’t on your side.

Between funding, market health, brand awareness, staffing, and consumer recognition, building a company from the ground up is always a gamble. The hard data tells the same story. Depending on your definition of success, anywhere from 40-90 percent of startups fail.

So why then, is entrepreneurship on the rise?

Well, independence for one. The ability to control your own destiny is very appealing to many Americans. Then there’s the 10-60 percent of startups that actually succeed. These are the companies glorified on investor television programs such as Shark Tank.

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8 Ways Small Businesses Can Stay Organized in 2017

Small businesses are the engine that drives the U.S. economy. Employing 55% of all workers, 28 million small businesses account for 54% of all sales in the country today. And the future of small businesses is bright: they have created 66% of all net new jobs since the 1970’s and have increased in number by 49% since 1982. When compared to their much larger counterparts, this success stands in even greater light: mid-size and large businesses have eliminated four million jobs since 1990, while small businesses have added eight million new jobs.

Wow! These are some pretty impressive statistics. Small business owners should take a moment and congratulate themselves for all of this success. But they shouldn’t take very long; it takes a lot of organization to run a small business. Indeed, those that succeed often are the ones that are the most organized. With better organization, a small business can focus on strategic initiatives and its customers.

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Cloud Video Conferencing Transforms the Workplace and Workstyles

The workplace is changing rapidly. No longer are workers measured based on the amount of time spent sitting at their desks or in their offices. The concept of a defined 9 AM to 5 PM workday also is becoming a relic of the past. Instead, workers are measured based on their performance, and whether their work contributes to bottom-line results.

Workplace and Workstyles Changing Rapidly

One factor is demographic changes in the workforce. Millennials comprise over half of the workforce, and more than one-quarter hold managerial roles. Much has been written about millennials and their desire to use technologies from the consumer world at work; they look for solutions that are easy to use and enable them and their colleagues to be more productive and to engage with customers in new and better ways.

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10 Meeting To-Dos in 2017

Most business professionals cite time wasted in meetings as one of their biggest complaints. Studies show the average business professional attends 62 meetings each month, and of that time, 31 hours equates as unproductive. This tallies up to a whopping $37 billion in annual.

When workers feel unengaged and that their time is being wasted, the repercussions are dramatic. Forty-seven percent of employees describe them as “boring, pointless, and unproductive.” Consider some of the things meeting goers admit:

  • 91% daydream during meetings
  • 96% skip meetings that they deem a waste of time
  • 39% have slept during a meeting
  • 45% feel overwhelmed by the number of meetings on their calendar
  • 73% do other work during meetings
  • 47% aren’t passive-aggressive; they complain to others in the office about unnecessary or unproductive meetings

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